Marketing Calendars: How to Build One That Actually Works

Any company’s marketing strategy involves various moving parts, and managing these parts can be a daunting task. While it may be manageable at its current state, it will become more difficult to manage as your company grows until, inevitably, a deadline gets missed. An effective marketing calendar will help you manage all the moving parts…

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Beginners Guide to Google Ads

Google is the largest search engine accumulating 4.8 billion daily interactions, making it the perfect place to spend money on ads and land them in front of your target audience. However, the opportunity to place your business in front of such a large audience can also be overwhelming. After using Google Ads to promote Fund&Grow…

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How to Grow a Successful Business YouTube Channel

YouTube currently attracts 122 million active users every day, making it the second-largest search engine. With such a large audience, it’s becoming impossible for businesses to overlook the platform. Nevertheless, many are left wondering how they can make their channel successful. It isn’t enough to post content and hope it reaches the target audience. Instead,…

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Tips to Perfect Your eCommerce Customer Acquisition Strategy

Starting and running a business means continually acquiring new customers and increasing sales. But how do you achieve this without it costing you an arm and a leg? Strengthening your customer acquisition strategy will help attract new customers to your e-commerce store, and when done correctly, will result in satisfied customers who return time and…

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5 Tips for Creating Killer Product Pages + Examples

Your product pages can make or break your eCommerce store, so it’s crucial to design them correctly. Ultimately, product pages are responsible for converting browsers into customers. Therefore, make sure they’re attractive and contain all the information your customers need to make an informed purchase. Implementing these five tips can help you design killer product…

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Grow Your eCommerce Store with Customer Retention

With every click and conversion steadily increasing in cost, especially in an industry as crowded as eCommerce, store owners can’t afford to neglect improving their customer retention strategy to re-engage past customers. Your marketing dollars have already taken care of the hardest part with these individuals – converting them to make the first purchase –…

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How to Effectively Create eCommerce Product Line Extensions

Product line extensions can be an excellent way to grow your eCommerce store, but without a plan, it could end up being a waste of your time and resources. Thus, having a plan and strategy before launching a product line extension will help your team determine what product line should be extended and gain insight…

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